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Book Cover Websites

As I browse Hacker News I've noticed a trend in web design. Webpages that have a "book cover" feel to them. You load into the site and are greeted by a large field of a single color, and a logo in the center. Many times there is a Login button at the top right and not much else is visible. The actual content of the page is viewed by scrolling down.

It's better just to see. (All gathered from Hacker New's front page)

These designs normally are accompanied by non-standard TLD's (.io, .me, .im, etc).

This is not a blog about how bad this looks, in fact I actually like it.